The Biggest Mistakes Westside Sellers Make and How to Avoid Them.

Selling a home on the Westside isn’t just about putting a sign in the yard.
It’s about precision, timing, and strategy — because even small missteps can quietly cost you six figures.

Here are the most common errors I see (and actively prevent) as a Westside listing expert:

1. Pricing Emotionally Instead of Strategically

Your home’s value is based on data, not sentiment.

I price using micro-market analysis, not guesswork — because buyers are hyper-informed and unforgiving of mispricing.

2. Skipping Staging

Staging elevates perceived value and creates emotional connection.

On the Westside, staging isn’t optional — it’s expected.

3. Overlooking Simple Prep

Landscaping, paint, decluttering, lighting — these are small improvements that make a massive difference in how buyers perceive value.

4. Listing at the Wrong Time

Timing directly affects price.

I time listings around buyer momentum, neighborhood cycles, and inventory trends to maximize leverage.

5. Poor Presentation + Marketing

Phone photos and careless copy don’t cut it.

My listings receive:

• Premium photography

• Videography

• Drone footage

• Property websites

• Compass-level marketing exposure

Because presentation is pricing.

6. Ignoring Off-Market Strategy

Compass Private Exclusives are powerful tools for:

• Testing pricing

• Creating urgency

• Quietly targeting serious buyers

They’re often the difference between testing the market and controlling it.

7. Choosing the Wrong Agent

Selling at a premium requires more than a license.

It requires an expert who understands:

• Westside micro-markets

• Buyer psychology

• Pricing strategy

• Negotiation dynamics

The Bottom Line

My job is to protect your equity, elevate your presentation, and maximize your sale price.

With the right strategy — sellers win every time.